Media and Advertising
Vizlytics gives media planners, user acquisition managers, and advertising data analysts the ability to rapidly understand and visualize the effectiveness and value of ads and ad spend. Now they can dig deep into billions of rows of clickstream data as fast as their curiosity allows.
- Over 400 billion ad tech transactions are processed daily, compared to 6 billion on the NYSE
- 61% of marketing data analysts struggle to analyze their data
- Loss from ad fraud exceeds $16 billion annually